Packaging.
Its one of the most important aspect of a product that needs to be marketed.
A huge amount of time, money and brainpower goes into coming up with the most attractive, innovative, and eye-catching packaging.
So is the case with Humans.
Remember that time when we all had crush on the handsome Tom Cruise or Keanu Reeves, or Angelina Jolie? (the list goes on...)
We all get attracted to the amazing packaging. All beautiful exteriors. The gift wrapping.
I am not saying its bad. But it shouldn't be the ONLY thing that you want.
Turning heads, attracting eyes and attention is great
but turning and attracting hearts... that's RARE!
When you receive a gift, sure the packaging is something that tugs your interest, but what tugs your heart is what's inside the wrapping: the GIFT.
We spend more than enough time in selecting a gift for someone, and rarely are we worried about the wrapping. Many a times we have received hastily wrapped gifts, or even unwrapped gifts, and yet we were always moved/touched by the gesture and thought and idea put into selecting the gift. We go for 'gift shopping' and not 'gift-wrapper shopping'.
And while we always eat right and exercise 45mins a day and buy the best of clothes and undergo the best of skin routines.
Lets also examine the gift inside the wrapping.
Our personalities, our perspectives, our principles.
Defining who we are, and redefining who we wish to be.
Cause no matter how great or amazing the gift wrapping is, its the gift that actually matters.
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